Under the leadership of a new CEO, TCG was retained to update the brand and revitalize marketing efforts. Continue
TCG was tasked with updating the 16-year-old MarketOne Builders brand to better reflect its evolving presence in Northern California as a premier general contractor. Continue
After 20 years of growth and evolution at the Roseville Chamber of Commerce, the CEO and Board of Directors agreed that it was time to revisit the organization’s brand. Continue
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We love to brag about our clients! A sampling of some of our favorite projects and success stories (that we're at liberty to share).
Roseville Area Chamber of Commerce
TCG was selected to execute a rebranding initiative for Northern California’s only Five-Star Accredited Chamber of Commerce. After a detailed discovery phase, the effort culminated with an all-new logo and updated name for the (now) Roseville Area Chamber of Commerce. The creative team designed a dynamic new identity for the Chamber retaining elements of the long established “rose” imagery. The new design projects an organization with a strong and unified center and a multi-level approach to serving the needs of all members regardless of company size. For more information review the case study.
St. Albans Country Day School Website
An academically rigorous, private, pre-kindergarten through 8th grade, school located in Placer county required a new website that would highlight the unique educational and robust enrichment opportunities. Further, the school administration wanted a dynamic and responsive website that provided functional elements to improve communication between parents and the school.
Downtown Roseville Partnership
The new Business Improvement District in Roseville, California solicited the help of TCG to develop a strong brand that would reflect a historic downtown Roseville in the midst of dynamic revitalization. Their new logo pays homage to the railyard heritage and proximity, while denoting a clean and contemporary look. A new tagline, “Connecting with AuthentiCity” reflects the District’s location, at the center of a growing city, and the promise of opportunities for visitors and investors to make connections in the downtown area.
USA Properties Website
The team at Taber Creative Group is pleased and honored to be recognized by the Academy of Interactive and Visual Arts with 2015 Davey Awards for USA Properties’ new custom website. Congratulations to our talented studio staff!
Federation of California Builders Exchanges
A brand new collaboration of independent California builders exchanges retained TCG to develop a brand that would reflect the organizations’ collaborative nature in launching a statewide online plan room resource for members. TCG worked with the new Executive team to develop a mark that uniquely branded the organization with a striking visual representation of the B and X elements.
Dynamic Healthcare Solutions Corporate Brochure
A long-time goal of TCG’s was to work with Mr. Daniel Crowley and his talented team at Dynamic Healthcare Solutions (DHS). DHS is a sophisticated and remarkably successful healthcare industry management consultancy. Upon earning the opportunity to create their new corporate brochure, TCG was given creative license to design a powerfully branded and attention-commanding communication. The brochure features a custom die cut cover, clear foil elements, a printed fly sheet, and a custom pocket feature.
Heritage Community Credit Union - Bus Shelter
Heritage Community Credit Union has a long history in the Rancho Cordova and Folsom communities. HCCU approached TCG to assist them in creating a targeted advertising campaign announcing the opening of their newest branch in Gold River, CA. TCG secured bus shelter spots near the new location to capture the attention of commuters on the busy roadways around the new branch.
Placer Valley Tourism Facility Guide
In an effort to promote the vast array of recreational facilities to the sports event management audience, TCG worked with the team at Placer Valley Tourism to develop a comprehensive Facilities Guide. TCG art directed local photographers to capture custom sporting event photography for use throughout the Guide.
California‘s sole remaining health insurer exclusively for chiropractic and acupuncture care commissioned TCG to design a new corporate identity in 2013 as Landmark HealthPlan divested of its parent company with which TCG had worked over the past decade. This new mark was inspired by Landmark’s holistic approach to prevention, diagnosis and natural treatment.
Landmark Healthplan Billboard
Landmark Healthplan introduced their new, direct to consumer chiropractic coverage plans first in the Sacramento region. TCG created the "Take Care of That Pain in Your…"comprehensive campaign which included targeted billboards throughout the region.
Sun Federal Credit Union Website
This Ohio-based credit union hired TCG to design and program its custom, responsive website. The project included onsite photography of credit union members in Toledo and Philadelphia, art directed remotely from our Roseville studios. The theme and tone were intended to accentuate the unique and friendly community of a member-owned financial cooperative. TCG introduced several unique features to simplify and enhance the members’ online experience with their credit union.
Community 1st Bank Presentation Folder
At the recommendation of Roseville’s Mayor Garcia, also a senior executive with Community 1st Bank, Placer County’s fastest growing community bank turned to TCG to update the bank’s visual brand. TCG made some functional design alterations to the bank’s logo and developed a new brand tagline, “With You • For You.” These updates were introduced in a series of new branded communications materials, including this Presentation Folder with coordinating inserts, for use by their business development bankers.
Heritage Community Credit Union - Postcards
Western City Magazine
Cal YMCA Youth & Government Facebook Contest
Inspired by past success with Facebook video contests, our team introduced the idea to California’s YMCA Youth & Government program. The video contest would allow them to engage and challenge their student participants to present first-hand accounts of the impacts the program has had in their lives. This viral initiative was run entirely through Facebook and promoted at events and online. Participants simply uploaded their homemade videos and solicited votes from their social networks for chances to win various program-related prizes.
Capital Southeast Connector
TCG lead the visioning and brand development for this major California infrastructure roadway project that will connect 5 municipal and county jurisdictions. The solution, which required a vote of elected representatives from each jurisdiction, positions its geographic relevance for funding in the State Capital region and abstractly depicts the communities and the roadway.
SKK Development Website
This Northern California based commercial real estate development company, with a broadly diverse and remarkable portfolio of successful projects, worked with TCG to design a responsive website. This site was created to help brand the company, highlight key projects, and present their qualifications for spearheading new developments. Gorgeous photography of successful key projects became the focal point of this informative website.
Central State Credit Union
This seasonal campaign, leveraged a mix of print ads, online ads and zoned cable commercials. Targeting members and credit union service areas, prime cable commercials ran solely within the zip codes served by CSCU. Over the 6-week campaign, new member sign-ups tripled in year-over-year comparison and the overall results for the campaign (new loans) measured over 200% of the initial goal.
MarketOne Builders Website
After developing a new corporate identity for this Northern California commercial general contractor, TCG designed and programmed a website to highlight the firms diversity of work experience. With an impressive portfolio of complex commercial projects, this site highlights their work and corporate philosophy of "building sustainable work environments."
Landmark HealthPlan Broker Guide
In the midst of the health insurance industry shake up, catalyzed by the Affordable Care Act, Landmark HealthPlan introduced its Individual Chiropractic coverage to Californians in 2015 through the channel of insurance brokers. After developing an all-new, award-winning brand identity for Landmark, TCG worked with management to create marketing materials targeting the broker audience. This Broker Guide provided specific messaging to highlight product benefits and attributes, complete with useful pricing guides.
Ohio-based MedData Inc., one of the nation's leading providers of medical billing services, approached TCG in the spring of 2010 to update their company’s visual brand with a dynamic logo identity and materials to command and secure more attention in a rapidly changing industry.
California Youth & Government YMCA Annual Report
Youth & Government had a great success story to tell, not only with their fiscally responsible non-profit financial status, but also in terms of the participant success. In an effort to maximize the annual report opportunity, TCG collaborated with Youth & Government to create this annual report that integrated success stories along with highlighting key financials.
MarketOne Builders Ad Campaign
To reinforce the rollout of MarketOne Builder's new brand a campaign consisting of a mix print and digital ads was introduced to the Northern California region. With the concept of "Forward Together," MarketOne sets itself apart from the competition by illustrating the special approach the MarketOne team takes with their working dynamic. For more information review the case study.
AP Thomas Construction
The award-winning AP Thomas Construction logo was developed to assert the “T” in their company name, while projecting the strong elements of construction framework.
A pioneering company that designs and produces artistic wall-mounted aquariums chose TCG to create this award-winning logo to launch their exclusive brand of unique “Living Art” products.
California Medjool Dates Ad Campaign
The California Agricultural Export Council engaged TCG to assist with an international ad campaign specifically to promote California Medjool Dates. Our solution aligned the product with the stereotypical, California active/healthy lifestyle and positioned the product as a smart, self-indulgent power snack for active health–conscious consumers in European and Scandinavian markets.
Central State Credit Union
Downtown Roseville Partnership Website
The Downtown Roseville Partnership represents a group of business owner who came together to form a Business Improvement District (BID) with their primary vehicle for promotion is godowntownroseville.com. TCG first designed an all new identity for this group before design and programming of an all new website developed to serve as hub for activities in the area, highlighting local activities and in particular the businesses within the BID with photos and vidoes.
Lighthouse Patterns provides custom programming development services to a variety of industries. The organization prides itself on serving as a "guiding light" leading their clients through the often confusing sea of IT hurdles. This logo solution depicts the fresnel lense in an abstract design.
Pacific Axe Logo
California Association of Joint Powers Authorities
Central State Credit Union
Member research identified that CSCU's member's valued their credit union's friendly approachable staff. Utilizing this core value, TCG crafted a year-long strategy based on the theme "Member-Friendly, Join Us!" Each quarter focuses on a different product or service with the overall theme remaining the same. The campaign included billboards, digital ads, e-blasts and social media advertising.